Luiza Castro.
Ideas
Brands
People
In context
Portfolio / 2026
Brands don’t start with the look.
They start with what’s worth looking at.
Marketing and brand design based in Orlando, Florida, covering positioning, brand characters, social content and campaigns, each one built from a close reading of the business behind it.
Open to full-time roles in marketing and graphic design
See the workSelected work
01My WallsBrand system, social media and packaging
02ProExpandBrand character and brand world
03Global CommunicationsBrand character, educational content and audit
04Abracadabra Play & CaféPositioning, social media and content audit
05LoodlePrintable children’s party collections
06The Hive AtelierTypographic poster series for the studio
Brands are people, spaces, conversations and details.
That’s where the good work begins.
About
Diagnosis before decoration.
Luiza Castro is a Brazilian-born brand designer and marketer based in Orlando, Florida.
Her work starts with the business itself, its audience and what it really needs to communicate, and grows into complete creative systems that include identity, character-driven storytelling and content for social media, video and sales materials. Every project ends with a look at the numbers, to see what the work actually did.
- Brand identity and visual systems
- Character design and brand worlds
- Social media strategy
- Content production and Reels
- Campaigns and editorial calendars
- Copywriting in English and Portuguese
- Content performance audits
- Sales and presentation materials
Method
Understand
A close read of the business, the audience, the competitors and whatever data the brand already has.
Define
The positioning, the few messages the brand needs to own and the channels that will carry them.
Build
The identity, the content system, the campaigns and the copy that goes with them.
Refine
A review of what the content does once it is live, which shapes the next cycle.