All work

Case 05 / Children’s collections

Loodle

Loodle makes printable party collections for families, sold as digital downloads. Each collection is built like a small story world, with its own cast, palette and patterns, so that the invitation, the decorations and the games feel like parts of the same tale.

Client
Printable children’s party collections
Market
United States, in English
Year
2026
Role
Collection concept, art direction and listing design
Collections
Acts of Wonder and Halloween at the Little House
Acts of Wonder cover: Loodle presents a printable party adventure made to create together. Halloween at the Little House printable collection with invitation, wraps and silhouettes. Meet the troupe: the wobbly ballerina, the joyful elephant, the balancing giraffe, the little magician and the mischievous twins.

01 / Acts of Wonder

A circus birthday told as a story.

Acts of Wonder starts with a troupe of five characters, each with a one-line personality: a ballerina with big feet and bigger dreams, an elephant always ready for one more act, a giraffe on a very thin rope, a little magician still working on the disappearing part, and twins with two tickets and twice the trouble.

A palette of five named colors, from Big Top Cream to Golden Star, and four patterns tie every printable together, so a parent can mix pieces freely and the party still looks like one collection.

Just before the lights come on: the troupe walks toward the circus tent. The colors of the show: five named colors and four patterns.

Listing images that follow the party.

The product images walk a parent through the whole celebration in order: everything inside the collection, the invitation, the entrance, the table, making the decorations together, playing with the props and printing at home or at a print shop.

Everything inside: invitation, signs, toppers, garland, placemats, wall art, games and coloring pages. The show begins with an invitation: printed, shared on a phone and kept as a ticket. Set the scene from the very first step: welcome sign and arrow signs at the entrance. A party table with garlands, toppers, wraps and placemats from the collection. The party starts before the guests arrive: a mother and daughter cutting out decorations.
Part of the listing sequence for Acts of Wonder.
Finished invitation: Liam's 5th birthday, the greatest birthday show is about to begin.
The invitation, delivered as an editable Canva template.
The printed invitation on a party table with props and a cake.
The invitation shown in use.

02 / Halloween

Halloween at the Little House.

The Halloween collection is gentler than most of the category, a Halloween for small children built around a Victorian house and its crew of six: the witch, the ghost, the black cat, the skeleton, Frankie and the owl. Muted orange, sage and dusty pink keep it cozy instead of scary.

The core set has an invitation editable in Canva, six character frames, two decorative wraps and two window silhouettes, and the world expands into a picture bingo with fourteen cards and a ten-page coloring book.

What's included: editable invitation, six character frames, two wraps and two window silhouettes, with file sizes. Meet the Little House crew: the witch, the ghost, the black cat, the skeleton, Frankie and the owl. Halloween picture bingo with 14 unique cards, calling cards and star markers.

Showing the product in use.

Because the buyer only receives files, the listing has to show what those files become. The images explain how to edit the invitation in four steps and then show the frames, wraps and silhouettes on a real table, at the front door and on the wall.

Editable invitation in Canva, made yours in four simple steps. Cupcakes with character toppers and wraps, with food labels on the table. A framed welcome sign with the Little House illustration by the front door. A Happy Halloween banner above the six character frames on a wall.
Little House Halloween coloring book with ten coloring pages. Two children in costume coloring pages from the collection.

The illustrations and lifestyle scenes were created with AI image tools.