Case 05 / Children’s collections
Loodle
Loodle makes printable party collections for families, sold as digital downloads. Each collection is built like a small story world, with its own cast, palette and patterns, so that the invitation, the decorations and the games feel like parts of the same tale.
- Client
- Printable children’s party collections
- Market
- United States, in English
- Year
- 2026
- Role
- Collection concept, art direction and listing design
- Collections
- Acts of Wonder and Halloween at the Little House
01 / Acts of Wonder
A circus birthday told as a story.
Acts of Wonder starts with a troupe of five characters, each with a one-line personality: a ballerina with big feet and bigger dreams, an elephant always ready for one more act, a giraffe on a very thin rope, a little magician still working on the disappearing part, and twins with two tickets and twice the trouble.
A palette of five named colors, from Big Top Cream to Golden Star, and four patterns tie every printable together, so a parent can mix pieces freely and the party still looks like one collection.
Listing images that follow the party.
The product images walk a parent through the whole celebration in order: everything inside the collection, the invitation, the entrance, the table, making the decorations together, playing with the props and printing at home or at a print shop.
02 / Halloween
Halloween at the Little House.
The Halloween collection is gentler than most of the category, a Halloween for small children built around a Victorian house and its crew of six: the witch, the ghost, the black cat, the skeleton, Frankie and the owl. Muted orange, sage and dusty pink keep it cozy instead of scary.
The core set has an invitation editable in Canva, six character frames, two decorative wraps and two window silhouettes, and the world expands into a picture bingo with fourteen cards and a ten-page coloring book.
Showing the product in use.
Because the buyer only receives files, the listing has to show what those files become. The images explain how to edit the invitation in four steps and then show the frames, wraps and silhouettes on a real table, at the front door and on the wall.
The illustrations and lifestyle scenes were created with AI image tools.